El Mayor Tequila //

Made by Hand
& Heart

Celebrating the legacy that is this fourth-generation tequila

ECD: Lynn Ullman
CD, Art: Adam Schneider
ACD, Copy: 👋

El Mayor, “The Oldest,” is a handcrafted tequila grown in the highlands of Jalisco and refined by time-honored traditions passed down through generations.

A Legacy Endures

For four generations, the González family has carefully honed a legacy of fine tequila. This spot features an up-close look at its defining elements, from the skilled hands of a jimador to the delicate aging process. These elements come together in perfect harmony to create the legacy that is El Mayor Tequila.

Distillery Tour

For four generations, the Gonzalez family has upheld the same time-honored traditions to craft superior tequila. From plant to pour, enjoy this up-close look at the meticulous process that brings you the award-winning taste of El Mayor.

Roof-top Shelf Tequila

Good friends. A beautiful setting. The perfect time of day. When one or more of these things align it’s a good time to enjoy El Mayor Tequila.

For our summer campaign, we captured hand-crafted cocktails, good conversation, and a lot of laughter from a beautiful rooftop, all at that golden hour. The perfect setting to get back together and enjoy the company of those we missed most.

Ad Campaigns

Over the years, I directed several print and digital campaigns for El Mayor. Some celebrated the brand’s authentic heritage, others focused on taste and quality. But no matter the campaign or channel, my work drew you into a story of time-honored tradition and old-world craftsmanship.