Dos Primos Tequila //
Dos Primos Tequila //
Stay Smooth
Ongoing work for a smooth sippin’ tequila with a big name behind it
ECD: Lynn Ullman
CD, Art: Adam Schneider
ACD, Copy: 👋
Spanish for “Two Cousins,” Dos Primos was dreamed up by country music superstar Thomas Rhett and his cousin, Jeff Worn. The fellas had the bright idea for a tequila that blended Mexican tradition with southern sensibility.
Homeward Bound
By the time Dos Primos Reposado rolled around, it was high time the founders took a trip down to tequila country. We tagged along and shot this commercial featuring the sights and sounds of Jalisco, all wrapped up in a story of finding your way back home.
Radio
That Thomas Rhett fella’s got quite the voice, huh. So we put it to good use on the airwaves. These national radio spots targeted country music fans and drew ‘em in with a little guitar and a lot of heart.
Sweepstakes
Who wouldn’t want to throw back a couple shots with the man behind the tequila? With a bona-fide superstar in Thomas Rhett, we knew we had a winning sweepstakes on our hands. Through web design, merch, social media and video, we created huge demand for these limited-time offers — and made a couple Thomas Rhett fans very happy.
Añejo Launch
After a year spent in the finest bourbon barrels the Bluegrass has to offer, Dos Primos Añejo was ready for your glass. So we got to work spreading the good word with digital and print ads.
All That Good Stuff
A big-time brand like Dos Primos needs a lot of TLC. Billboards. Print ads. Banner ads. Shelf talkers. Case cards. You name it, I did it. And they’re pretty easy on the eyes, if I do say so myself.
