My name is Zachary and I became a writer out of spite.

When I was 14, my art teacher told me it was a good thing I could write because I couldn’t draw a straight line with a ruler. Fast forward to now and I’m still chasing the high of impressing others with big ideas and smart writing.

Just don’t ask me to draw.

Skills

  • 360 Campaigns

  • Broadcast

  • Concepting

  • Content

  • OOH

  • Organic + Paid Social

  • Print

  • Production

Where I’ve Worked

UPBrand
Associate Creative Director // May 2023 – July 2024
Senior Writer // Jan. 2022 – May 2023

  • Creating smart, fun work that sells beef, booze and everything in between

  • Directing brand launches, rebrands and 360 campaigns

  • Led and won agency pitch for Lion’s Choice

  • Clients: BJC HealthCare, Dos Primos, El Mayor, Lion’s Choice

Paradigm
Senior Copywriter // Aug. 2019 – Jan. 2022
Copywriter // July 2017 – Aug. 2019

  • Led copy from concept to execution for a wide portfolio of B2B and B2C clients

  • Revamped brand strategy services and created a new, profitable line of business

  • Led and won agency pitch for Gateway Arch

  • Clients: Gateway Arch, Nestlé Purina, Saint Louis University

The Arland Group
Content Director // May 2016 – July 2017
Content Specialist // Sept. 2015 – May 2016

  • Drove key messaging for employer brands and recruitment campaigns

  • Strategized and produced creative for blog and social channels

  • Managed content team and fostered a positive, productive team dynamic

  • Clients: Brink’s, Cintas, Edward Jones

University of Kentucky International Center
Interim Director of Marketing // May – Sept. 2015

  • Trusted to maintain critical internal and external communications during a leadership transition

  • Contributed content for recruitment, fundraising and awareness campaigns

  • Partnered with other UKIC departments to improve reach and increase enrollment